Constant Elasticity of Substitution (CES) Demand
General Objective
The objective of this visualisation is to show the derivation of an individual consumer’s demand function for a specific good or service. Focusing on the case of just two goods, the consumer’s demand for good 1 is derived from a constant elasticity of substitution (CES) specification of utility, the respective indifference curves and a budget constraint. The visualisation clarifies that the consumer’s demand function for good 1 is a representation of the consumer’s optimal, i.e. utility maximising, choices of the quantity of good 1 given alternative prices of the same good 1. Put differently, it clarifies that changes in the price of good 1 lead to movements along the demand function for good 1.
Equations
The following equations drive the visualisations in this group.
CES Utility
where is utility, is the quantity of good 1, is the quantity of good 2, is the share parameter of good 1, is the share parameter of good 2, and characterises substitution between and .
Since we only have two goods and and are the respective share parameters, we require . The elasticity of substitution, which we use as a parameter below, is given by . Note that this value is constant.
CES Indifference Curve
To get the equation for the indifference curve, we setwhere is a constant. Hence, the indifference curve is given by:
Note that by requiring we have , i.e. no change in utility.
Budget Constraint
where is the consumer's budget, is the price of good 1, is the price of good 2, is the quantity of good 1, and is the quantity of good 2.
Demand for Good 1
Maximising the utility function given the restriction of the budget constraint yields demand for good 1.where is the quantity the consumer demands of good 1, is the consumer's budget, is the price of good 1, is the price of good 2, is the share parameter of good 1, is the share parameter of good 2, and is the elasticity of substitution.
How to Use This Group
The visualisations in this group offer the following modes of interaction.
Because we focus on the derivation of individual demand, and the consumer takes prices as a given, we want to show how the consumer reacts to alternative sets of prices. Here, we do so by allowing only the value of , i.e. the price of good 1, to be changed interactively.
The following values can be changed
Meaning of the icons
Refresh
Refresh the visualisation. It will reload with all its initial values as described below.
Increase Value
Increase , i.e. the price of good 1. By keeping the button pressed, the price will continue to increase incrementally.
Decrease Value
Decrease , i.e. the price of good 1. By keeping the button pressed, the price will continue to decrease incrementally.
Change Value
Set , i.e. the price of good 1, using a slider. This allows for faster changes than by using the plus and minus buttons.
Select a View
Choose between three views representing different selections of coordinate systems.
Display Details
Display a brief description as well as the equations driving the visualisation.
Visibilities
Toggle the visibilities of the graphical elements described below.
Combinations of coordinate systems
Available Focuses
Utility maximisation
Utility maximisation and demand for good 1
Utility maximisation and demand for good 1 with bar charts
Alternative initial views, values and visibilities.
Initialisation Options
Descriptions
Beta Testing Stage