Group of Visualisations

Constant Elasticity of Substitution (CES) Demand

Introduction

General Objective

The objective of this visualisation is to show the derivation of an individual consumer’s demand function for a specific good or service. Focusing on the case of just two goods, the consumer’s demand for good 1 is derived from a constant elasticity of substitution (CES) specification of utility, the respective indifference curves and a budget constraint. The visualisation clarifies that the consumer’s demand function for good 1 is a representation of the consumer’s optimal, i.e. utility maximising, choices of the quantity of good 1 given alternative prices of the same good 1. Put differently, it clarifies that changes in the price of good 1 lead to movements along the demand function for good 1.

 

Equations

The following equations drive the visualisations in this group.

CES Utility

where UU is utility, q1q_1 is the quantity of good 1, q2q_2 is the quantity of good 2, α1\alpha_{1} is the share parameter of good 1, α2\alpha_{2} is the share parameter of good 2, and ρ\rho characterises substitution between q1q_1 and q2q_2.

Since we only have two goods and α1\alpha_{1} and α2\alpha_{2} are the respective share parameters, we require α1+α2=1\alpha_{1}+\alpha_{2}=1. The elasticity of substitution, which we use as a parameter below, is given by σ=11ρ\sigma=\frac{1}{1-\rho }. Note that this value is constant.

CES Indifference Curve

To get the equation for the indifference curve, we set

where kk is a constant. Hence, the indifference curve is given by:

Note that by requiring U(q1,q2)=kU(q_{1},q_{2})=k we have dU=0dU=0, i.e. no change in utility.

Budget Constraint

where mm is the consumer's budget, p1p_1 is the price of good 1, p2p_2 is the price of good 2, q1q_1 is the quantity of good 1, and q2q_2 is the quantity of good 2.

Demand for Good 1

Maximising the utility function given the restriction of the budget constraint yields demand for good 1.

where q1q_1 is the quantity the consumer demands of good 1, mm is the consumer's budget, p1p_1 is the price of good 1, p2p_2 is the price of good 2, α1\alpha_{1} is the share parameter of good 1, α2\alpha_{2} is the share parameter of good 2, and σ=11ρ\sigma=\frac{1}{1-\rho } is the elasticity of substitution.

How to Use This Group

The visualisations in this group offer the following modes of interaction.

Because we focus on the derivation of individual demand, and the consumer takes prices as a given, we want to show how the consumer reacts to alternative sets of prices. Here, we do so by allowing only the value of p1p_1, i.e. the price of good 1, to be changed interactively.

The following values can be changed

Meaning of the icons

Refresh

Refresh the visualisation. It will reload with all its initial values as described below.

Increase Value

Increase p1p_1, i.e. the price of good 1. By keeping the button pressed, the price will continue to increase incrementally.

Decrease Value

Decrease p1p_1, i.e. the price of good 1. By keeping the button pressed, the price will continue to decrease incrementally.

Change Value

Set p1p_1, i.e. the price of good 1, using a slider. This allows for faster changes than by using the plus and minus buttons.

Select a View

Choose between three views representing different selections of coordinate systems.

Display Details

Display a brief description as well as the equations driving the visualisation.

Visibilities

Toggle the visibilities of the graphical elements described below.

Combinations of coordinate systems

Available Focuses

The visualisation offers three views:
1
Utility maximisation
This view contains a single coordinate system showing utility maximisation with indifference curves and the budget constraint. The effects of changes in the price of good 1 are highlighted, and the visibility of the graphical elements representing the initial situation can be toggled.
2
Utility maximisation and demand for good 1
Displaying the same graphs as in (1) above in the left coordinate system, this view adds the individual consumer's demand for good 1 in the right coordinate system.
3
Utility maximisation and demand for good 1 with bar charts
This view is the same as (2) above, except that it adds bar charts representing the highlighted values of the prices of both goods, the consumer's income, the consumer's optimal choices of quantities as well as the maximum attainable utility level. This helps to clarify the effects of changes in the price of good 1.

Alternative initial views, values and visibilities.

Initialisation Options

2Visualisations

Descriptions

Beta Testing Stage

Here, we use a value for the elasticity of substitution in the CES utility function such that the two goods act as substitutes.

Parameter Values

Initial Visibilities

Tagged with

Consumer Choice
Demand

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